Does Packaging Color Matter?

Color psychology is one of the biggest parts of advertising and retail. Your packaging colors have an effect on consumers, and it can turn them on or off to your product, depending on what you use. You need to look at the current demographics, or even the target market, since the colors that you choose to employ will make or break the success of this.

Color psychology isn’t some sort of magic, but it does have a metaphysical feeling on this, and it can have a lot of benefits to your customers.  Do choose ones that’ll invoke the emotions that you want to have invoked, since when it’s done correctly, it creates results that are amazing.

So what colors are right for you?

The biggest thing to understand is the color you choose will make, or even break a sale. From the perspective of a consumer, the color of this will impact you completely, and you should always purchase the right colors for your product. Remember, you need to look at the demographics of the buyer, since this will all play a part in the types of colors that work for you. It is almost like sorcery in a sense, but in reality, it’s more like psychology.

Black for example, helps keep an air of luxury, since I showcases elegance, and it also can mean trust, mourning, or even evil in some cases.  This can also mean that your product evokes power, and it also may have negative connotations, or authority.  It depends on how you use it, but do remember that.

Then there is white. White means clean, pure, and simplicity. It oftentimes means good, since it’s the antithesis of black. White packaging also allows for cleanliness, concise messaging, and of course peace and calm.  It is great for more positive connotations.

Red packaging is used for grabbing attention, or eve high metabolism. That’s why a lot of food products are red. It also creates feelings of passion and excitement, but also danger and warning.

Then there is orange. Orange means that it’s fun, that it’s low-cost. This is great for inexpensive, or even affordable products. However, this is the least favorite color most adults have. However, children like these, so if you sell children’s products, consider this, since it does represent joy, sunshine, and whatnot.

Then there is green, which represents nature and growth. A lot of organic products use hi one, since it does invoke that kind of message. Green is actually forbidden in some countries though, like Indonesia.  Many times, this also does resonate a feeling of safety, security, and eve money. It also showcases endurance and stability, but also is great for mind and body benefitting products.

Yellow is the most visible color, and you’ll see that in retail displays. It does exude happiness, lightheartedness, energy, and even intellect. It also is wonderful since it does attract attention, and does represent honor, along with loyalty.

Purple in consumers means uniqueness, and it isn’t gender related. It also is good for children and females, since it is a bold color. It is a representation of nobility, power, ambition, and of course, dignity, mystery and magic.

Finally, we have blue, which is reliability and trust. Is does give depth and meaning, and gives an air of professionalism.  Light blue means creativity, while dark blues means security and cleanness.

The best way to choose which one is best for you is to look at the audience, and figure out your brand. Do this, and you’ll be much happier with how products are advertised and responded to.